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Design isn’t just about how a website looks—it’s about how it works. In this case study, I’ll walk you through how a strategic redesign for a client led to a 45% increase in conversions by focusing on clarity, user behavior, and performance.
The client, a growing online service provider, came to me with a common issue: their website looked modern but wasn’t converting visitors into leads. Despite steady traffic, users were dropping off before completing the primary call to action—booking a consultation.
Key issues identified:
My goal was to rebuild the site around the user journey and eliminate friction at every step. I focused on strategy before pixels—mapping out what users needed to see, feel, and do at each stage.
Here’s what I did:
I began with a full user experience audit using Google Analytics, session recordings, and heatmaps. This showed us where users were dropping off and what content was being ignored.
We reduced the number of competing CTAs and redesigned the page flow to lead users naturally toward one goal: booking a consultation.
I used whitespace, typography, and modular sections to create a calm, readable layout. Important elements were highlighted without distraction.
I rebuilt the layout with mobile behavior in mind, improving tap targets, form usability, and performance on smaller screens.
I added testimonial sliders, partner logos, and subtle micro-interactions to build credibility and keep users engaged.
Within 8 weeks of launching the new site:
The client also reported fewer support requests and more qualified leads coming through the form.
This project reinforced something I always emphasize: strategic design is measurable. When you understand your users, remove friction, and focus on a clear goal, design becomes a powerful business tool—not just decoration.
If you're struggling with a website that looks good but doesn’t perform, I’d love to help you turn that around.
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